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Jeff Beer

Jeff Beer

Fast Company

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Why AT&T turned its new ad into a reunion for ‘The Office’

18.04.2024 8

Fast Company

Jeff Beer

Who’s going to get the most deals? Marketers pick their top 10 WNBA draftees

16.04.2024 7

Fast Company

Jeff Beer

Dove just made the best AI-related ad yet

14.04.2024 20

Fast Company

Jeff Beer

The 5 next big tech innovations in marketing and advertising for 2023

The name of the game in marketing and advertising technology right now is work that finds its ideal audience as quickly, creatively, and effectively...

28.11.2023 2

Fast Company

Jeff Beer

Sam Altman’s brand is stronger than ever—and that’s why OpenAI will be fine

The visionary founder brand is alive and well with the dramatic return of Sam Altman as CEO of OpenAI after five days of corporate drama the likes of...

22.11.2023 2

Fast Company

Jeff Beer

How Microsoft leveraged the OpenAI-Sam Altman chaos to boost its brand

On Friday, when OpenAI’s board suddenly announced it had relieved CEO Sam Altman of his duties, it came as a shock to the tech world. Notably, it...

21.11.2023 10

Fast Company

Jeff Beer

Why the best Christmas ad so far isn’t really about Christmas

I know that most Americans don’t know what JD Sports is, but the major British sports retailer—think a mix between Foot Locker and Dick’s...

19.11.2023 3

Fast Company

Jeff Beer

Why ‘The Marvels’ can’t solve the Marvel Studios brand problem

When Marvel Studios’s The Marvels hits theaters this weekend, it should be as close to a sure thing for global blockbuster status as any sequel ever...

11.11.2023 10

Fast Company

Jeff Beer

The 16 1/2 psychological biases that influence what we buy

Back in 2011, U.K. retailer John Lewis launched a new ad for the holiday season called “The Long Wait.” Created by ad agency Adam&eveDDB, it was...

04.11.2023 1

Fast Company

Jeff Beer

How the NBA designed its new In-Season Tournament

“I got something,” says Michael Imperioli (The Sopranos, The White Lotus). “All 30 teams, single elimination, one NBA Cup. All leading right...

26.10.2023 2

Fast Company

Jeff Beer

The NHL’s brand image takes a serious hit over Pride Tape ban

The NHL scores the Brand Miss of the Week—for its ongoing missteps with the LGTBQ community. This is not a new issue but one that isn’t going...

20.10.2023 1

Fast Company

Jeff Beer

Who is Sam Wrench, director of Taylor Swift’s Eras tour movie?

When Taylor Swift announced back in August that her already blockbuster Eras live tour was not only continuing into 2024 but would also become its...

13.10.2023 20

Fast Company

Jeff Beer

How Major League Baseball hit a home run this season by listening to its fans

07.10.2023 10

Fast Company

Jeff Beer

Why Yeti’s pretty wild documentary grant is a genius move

01.10.2023 10

Fast Company

Jeff Beer

Magic Spoon reinvented sugar cereal nostalgia. Now it’s taking aim at Rice Krispies treats

28.09.2023 20

Fast Company

Jeff Beer

Inside Kraft Heinz’s epic cheese pull to create a 60-second, microwaveable grilled sandwich

The problem with using a microwave to heat up food is that it often results in food that just kinda sucks.  This is what Kraft Heinz seeks to solve...

16.09.2023 10

Fast Company

Jeff Beer

Disney, ESPN, Mtn Dew, Dunkin’, and the danger of gambling with an A-list brand

Earlier this week, I was forced to drink a black cherry-flavored Hard Mtn Dew. Okay, forced is an exaggeration—the specifics aren’t...

09.09.2023 8

Fast Company

Jeff Beer

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