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[App Fridays] How Virat Kohli’s official app seamlessly marries milestones, fans, contests, ecommerce and more

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16.11.2018

If you’re a fan of Virat Kohli, this app might just be the best thing out there! Here’s why.

Celebrity apps aren’t a novel affair. Consider this: in 2016, out of the 100 people who made it to Forbes’ Celebrity list, 30 had their own apps. Surely, the percentage has improved over time. The number of celebs has gone up too.

Modern-day celebs attach a lot of importance to “reaching out” to fans in more engaging ways. Sometimes, they even prefer their own platforms over traditional media to make important announcements. For instance, South African cricketer AB De Villiers announced his retirement from the game through a short video on his app. Global media outlets picked up the news much later.

In India, cricketers and Bollywood stars are the most sought-after celebrities. There is a growing market for celebrity apps in the country. And stars are out to tap into that.

In 2016, Sonam Kapoor was the first Bollywood star to launch her own app. It was modelled pretty much on Kim Kardashian’s official app, which has over a million users and is one of the top celeb apps worldwide. Several other film stars including Salman Khan, Alia Bhatt and Sunny Leone subsequently launched their personal apps.

Among cricketers, Sachin Tendulkar started the trend in 2017, when he launched 100 MB - an app that keeps fans abreast of all developments in his post-retirement life. From announcing his support for various public initiatives to posting brand endorsement videos and conducting live fan interactions, Sachin does it all on 100 MB.

And now, it’s........

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