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Our smartphones are changing: six trends that defined 2018

5 4 29
21.12.2018

The ‘form factor’ of electronic products is always changing. This year was no different as the smartphone changed shape, size, screen, and more.

Did you buy a new phone this year? Which handset was it? A premium or a budget one? Were you spoilt for choice? Did you browse through multiple mobile-buying guides or watch several product videos before the purchase? Did you visit price comparison websites?

If your answer to some or all of the above is ‘yes’, then you are among India’s tens of millions of people to have been bitten by the smartphone bug. Our country today is the fastest-growing smartphone market in the world with shipments increasing 16 percent year-on-year, according to eMarketer.

eMarketer further forecasts that India will have 337 million people, or more than a quarter of the population” using a smartphone by the end of 2018. That number is estimated to reach 491 million by the end of 2022. Considering India’s population is nearing 1.4 billion, smartphone manufacturers still have a massive market to grab.

And, they are already relentless, especially the top five phone-makers Samsung, Xiaomi, Oppo, Vivo, Huawei that occupy close to 80 percent of India’s smartphone market, according to Counterpoint Research. Not just in numbers, these brands, along with Apple, lead on the innovation front too.

In 2018, a few distinctive smartphone trends ranging from the absurd to the astonishing emerged and caught on with manufacturers and users alike. Technology trends, no matter how pronounced, are short-lived. Because that is the very essence of tech - it keeps changing.........

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