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Samsung Mobiles most-attractive brand in India in 2018; Amazon top online retail brand

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24.12.2018

Electronics and automobile brands dominated public consciousness in 2018. Also, Indian brands made up nearly half of the top 100 in the list.

India’s Most Attractive Brands Report brought out annually by Trust Research Advisory (TRA) - a brand intelligence and data insights provider - is in its fifth year now. The study is a syndicated primary research conducted among 2,500 consumer-influencers in 16 Indian cities and it lists brands based on their attractiveness and people’s propensity to buy them.

This year saw technology and consumer electronics brands dominate, with Samsung Mobiles emerging as India’s most-trusted brand of 2018. This is particularly significant for........

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