Dhyan Sreenivasan’s candour can be attributed to his genes. Sreenivasan was very good at calling a spade a spade. Even recently, despite his deteriorating health, the writer, director, and actor lashed out against his contemporaries. It is also true that Sreenivasan, who has written some of the finest satires in Malayalam cinema, eventually descended to Juvenalian satire to attack his contemporaries.

Dhyan Sreenivasan, who debuted in his brother Vineeth Sreenivasan’s Thira has done over 24 films, and except for showing some flair in comedy (Kunjiramayanam, Adi Kapyare Kootamani), there isn’t much to write home about. So it is ironic that today he is one of the most saleable faces on the internet. And that shift happened in the middle of 2022, coinciding with the invasion of obscure online platforms, anchored by college pass-outs/RJs. Since these online platforms are under no obligation to uphold the virtue of media ethics, they go all out, generating every form of irreverent content to garner views. The questions will range from your first kiss, the cost of your outfit, and your favourite ice cream flavour to what’s in your bag, and many celebrities surprisingly seem to enjoy this free-wheeling space. Perhaps they create a vibe that disentangles them from the pressure of sounding perceptive or insightful while interacting with seasoned journalists.

And this has catapulted Dhyan Sreenivasan into the status of an “interview superstar.” The actor, realising the potential of washing one’s dirty linen in public, has since been relentless when it comes to sharpening his “wares” on such public platforms. For the public, what Dhyan Sreenivasan offers is nothing less than voyeuristic delight. So when he sits there and spills nasty “home truths” under the guise of honesty and plain speaking, it is a welcome change from his tribe, who are careful about preserving their off-screen image. In a way, Dhyan ruins the biggest imagery we have always associated with our favourite actors—the air of mystery. Of course, that element has gradually declined over the years with the invasion of social media platforms and intrusive online media outlets. But even then, some of our biggest stars still maintain a certain elusiveness that keeps them detached from their audience.

Despite the overwhelming spotlight on them, Mammootty and Mohanlal still guard their privacy fiercely. Even in interviews, despite how persistent and pushy the questions are, their answers are measured, carefully securing their personal lives from public glare. They prefer to speak about cinema and their craft (even if it is patchy), and that has always kept them in good stead all these years. Whatever little we get is mostly speculation. And perhaps that’s the intention as well. It keeps the mystery intact.

Of course, in sharp contrast, Dhyan comes without any baggage. He has nothing at stake. At least, nothing that would be smashed into smithereens with a few uncomfortable disclosures. Besides, he has always maintained that acting is less about passion and more about money. If you take his filmography, it's, at best, unmemorable. And bafflingly, he still had 13–14 films in the last two years, despite their evident unprofitability at the box office. Or perhaps he was very much aware of the nepotistic advantage. Soon enough, that theory translated on screen when his brother Vineeth Sreenivasan (who has a superb success rate at the box office) featured two relatively non-performers to headline Varshangalkku Sheesham.

When Dhyan confides (declares is the right word!) about dumping girlfriends, his history with drugs, failure as an actor, weight gain, and openly mocks his family and colleagues, not surprisingly, a large section of people are taken in by his "honesty." Once these interviews started selling like hotcakes, Dhyan played along, recognising how much it could help him stay relevant. Let’s face it, the jokes are always funny when they aren’t on us. Hence proved by Dhyan.

Take a barrage of Varshangalkku Shesham promotional interviews featuring Dhyan, Basil Joseph, Vineeth Sreenivasan, and producer Vysakh Subramanyam. Dhyan’s reasoning that he took a leaf from Prithviraj Sukumaran’s proactive Aadu Jeevitham promotions and therefore decided to sit for promotions is all bunkum. The irony is that we know he is the most sought-after actor for interviews. The truth is that he was specially brought up to spruce up the TRPs. Going by his previous interviews, one is inclined to believe that they weren’t staged, especially his banter with Basil Joseph. That was typical Dhyan material—the insults, the one-upmanship, and the cheeky jokes. As expected, the interviews were instant sell-outs. And perhaps, as the PR team planned, they also converted into an audience for the film. So much so that at the press conference for Aavesham, a YouTube anchor had the nerve to ask Fahadh Fasil if Dhyan’s interviews had affected Aavesham’s prospects at the box office. Interestingly, even the “positive” reactions to his performance in Varshangalkku Shesham had a lot to do with what he projected off-screen.

Dhyan also gets away with a lot of things. For instance, observe his interactions with female anchors; he lacks boundaries. Similar to John Brittas, he has this uncomfortable way of addressing them as “Nee” or “Edi.” Perhaps he shares a friendly rapport with a few of them, but that wasn’t the case when he spoke to a prominent media house scribe. He was also patronising, which an embarrassed Vineeth tried futilely to cover up. There are also instances when you know that not all his “pranks” are harmless fun. A day after the release of Varshangalkku Shesham, he found it necessary to inform the media that not only was his film winning, but Aavesham was also having pacing issues. Though many brushed it aside, a few days later, when it was proven that Aavesham had won a clear race over his film, he took a defensive stand about VS.

For now, Dhyan Sreenivasan is the poster boy of YouTube and social media content. As long as there is a perception among those who are consuming that content that it is no barometer for talent, one cannot grudge those escalating TRPs. But then, let's look at it this way—either way, he is performing.

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The curious case of Dhyan Sreenivasan 

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30.04.2024

Dhyan Sreenivasan’s candour can be attributed to his genes. Sreenivasan was very good at calling a spade a spade. Even recently, despite his deteriorating health, the writer, director, and actor lashed out against his contemporaries. It is also true that Sreenivasan, who has written some of the finest satires in Malayalam cinema, eventually descended to Juvenalian satire to attack his contemporaries.

Dhyan Sreenivasan, who debuted in his brother Vineeth Sreenivasan’s Thira has done over 24 films, and except for showing some flair in comedy (Kunjiramayanam, Adi Kapyare Kootamani), there isn’t much to write home about. So it is ironic that today he is one of the most saleable faces on the internet. And that shift happened in the middle of 2022, coinciding with the invasion of obscure online platforms, anchored by college pass-outs/RJs. Since these online platforms are under no obligation to uphold the virtue of media ethics, they go all out, generating every form of irreverent content to garner views. The questions will range from your first kiss, the cost of your outfit, and your favourite ice cream flavour to what’s in your bag, and many celebrities surprisingly seem to enjoy this free-wheeling space. Perhaps they create a vibe that disentangles them from the pressure of sounding perceptive or insightful while interacting with seasoned journalists.

And this has catapulted Dhyan Sreenivasan into the status of an “interview superstar.” The actor, realising the potential of washing one’s dirty linen in public, has since been relentless when it comes to sharpening his “wares” on such public platforms. For the public, what Dhyan Sreenivasan offers is nothing less than voyeuristic delight. So when he sits there and spills........

© Mathrubhumi English


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