In a delightful turn of events for cake lovers, Zomato, India’s popular online food delivery giant, has rolled out a new feature that allows users to order personalized photo cakes directly through its app. This announcement comes a day after CEO Deepinder Goyal introduced WeatherUnion, a crowd-sourced private weather network.
A more light hearted update for today – we just launched Photo Cakes on @zomato – now you can upload your picture and get a customized cake delivered in about 30.
Tested the feature myself to congratulate Aashna on completing 10 yrs at @zomato. She joined Zomato a few days… pic.twitter.com/xq6OV14lx4
— Deepinder Goyal (@deepigoyal) May 9, 2024
The new feature was tested by Goyal himself to celebrate a colleague’s decade-long tenure at the company. The CEO’s move to use this very personal method of appreciation highlights the potential of photo cakes to add a personal touch to workplace celebrations and beyond. According to Goyal’s tweet, the feature is currently available in select areas of Delhi NCR, with plans to expand to other cities soon.
Photo cakes are a fun and unique way to celebrate special occasions. These cakes allow customers to personalize their orders by uploading a photo, which is then printed on the cake using edible ink. It’s a creative way to add a personal touch to celebrations, making them even more memorable. Zomato’s new feature simplifies this process by integrating it directly into their food delivery platform, promising cake delivery within 30 minutes in select areas.
The technology behind photo cakes involves a careful process of printing edible images. Special printers equipped with food-grade ink are used to print the uploaded images onto a thin layer of icing. This layer is then transferred onto the cake, ensuring that the image is both safe to consume and visually appealing. Zomato’s integration of this technology into their app includes a streamlined process where users can upload their desired image, customize their order, and have it delivered swiftly to their doorstep.
The timing of the photo cakes feature, right before Mother’s Day, suggests a strategic move by Zomato to capitalize on one of the busiest times for gift-giving. Goyal extended a heartfelt thank you to Zomato’s restaurant partners, who have collaborated closely to make this innovative offering available in time for the holiday. The ease of ordering a customized cake through a familiar app could attract more customers, especially those looking for convenient yet personalized gifting options. This could set a new trend in the online food delivery industry, where personalization becomes as important as convenience.
Zomato Launches New Photo Cake Feature in Delhi NCR
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09.05.2024
In a delightful turn of events for cake lovers, Zomato, India’s popular online food delivery giant, has rolled out a new feature that allows users to order personalized photo cakes directly through its app. This announcement comes a day after CEO Deepinder Goyal introduced WeatherUnion, a crowd-sourced private weather network.
A more light hearted update for today – we just launched Photo Cakes on @zomato – now you can upload your picture and get a customized cake delivered in about 30.
Tested the feature myself to congratulate Aashna on completing 10 yrs at @zomato. She joined Zomato a few days…........
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