The name game
Celebrities and influencers are equally liable for misleading endorsements, says the SC
In a landmark ruling, the Supreme Court has declared that celebrities and influencers are equally liable if they endorse misleading advertisements. Hearing a petition filed by the Indian Medical Association against Patanjali’s advertisements, the Bench of Justices Hima Kohli and Ahsanuddin Amanullah has come down heavily on the influencers and celebrities who feature in such adverts. In the age of social media, celebrities and influencers wield considerable influence, with millions of followers taking their word as gospel truth. In many instances, the endorsements are misleading or false, leading to consumer detriment and eroding trust in advertising. The Supreme Court’s ruling........
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