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Praveen Krishnamurthy

Praveen Krishnamurthy

Entrepreneur

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All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic...

16.05.2024 90

Entrepreneur

Praveen Krishnamurthy

4 Things Ecommerce Startups Need to Be Careful About When Running A/B Tests

One of the most powerful (and beautiful) things about A/B testing is that it will work for businesses of any size or industry. A/B testing is...

07.05.2024 30

Entrepreneur

Praveen Krishnamurthy

Launching a New Product? You'll Struggle If You Don't Keep These 4 Positioning Lessons in Mind.

In 2009, Tata Motors, one of India's leading automobile companies, launched Nano, a car priced at about $2500 (or INR 100,000), around half the cost...

29.04.2024 10

Entrepreneur

Praveen Krishnamurthy

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