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Praveen KrishnamurthyEntrepreneur |
Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic...
One of the most powerful (and beautiful) things about A/B testing is that it will work for businesses of any size or industry. A/B testing is...
In 2009, Tata Motors, one of India's leading automobile companies, launched Nano, a car priced at about $2500 (or INR 100,000), around half the cost...