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Urban Company wants to ignite the RO water-purifier market when RO itself is under fire

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IRCTC wants Swiggy and Zomato to save train meals and its own e-catering business

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Who is responsible for the rise in sales of psychiatric pills? Not psychiatrists

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How Indian women’s go-to drug, Meftal Spas, became a victim of its own popularity

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Apna’s frantic search for survival in the jobs portal maze

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PVR Inox stacks the odds against its own subscription service

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Customers love convenience. Swiggy wants profits. What about delivery partners?

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BNPL users are asked to pay for transactions they never made

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Youtube, Instagram creators got likes and shares. Now, some only get restrictions

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Shivani Verma

The Ken

Pharmeasy’s hard sell puts its 3.9 million customers’ health at risk

Shivani Verma

Mankind Pharma’s canny marketing worked wonders. Until it began selling supplements

Shivani Verma

Urban Company wants to ignite the RO water-purifier market when RO itself is under fire

Shivani Verma

IRCTC wants Swiggy and Zomato to save train meals and its own e-catering business

Shivani Verma

Amul made India the world’s top milk producer. Its next target is protein

Shivani Verma

Who is responsible for the rise in sales of psychiatric pills? Not psychiatrists

Shivani Verma

How Indian women’s go-to drug, Meftal Spas, became a victim of its own popularity

Shivani Verma

Apna’s frantic search for survival in the jobs portal maze

Shivani Verma

Bigbasket on top, Ola at bottom: Is Fairwork India’s gig-economy ranking fair?

Shivani Verma

PVR Inox stacks the odds against its own subscription service

Shivani Verma

Customers love convenience. Swiggy wants profits. What about delivery partners?

Shivani Verma

BNPL users are asked to pay for transactions they never made

Shivani Verma

Youtube, Instagram creators got likes and shares. Now, some only get restrictions

Shivani Verma