For nearly as long as there have been organized college sports, schools and their boosters have made financial promises to recruit the best athletes. These efforts have been among the worst-kept secrets in America’s athletic industries, and as of Feb. 23, nobody has to keep them anymore. A federal court injunction suspended the National Collegiate Athletic Association’s ability to enforce rules prohibiting financial promises to recruit athletes. In response to the injunction, NCAA announced that it would “pause and not begin investigations involving third-party participation in" names, images and likenesses (NIL) related activities. Free agency in college sports is now a reality in fact, if not name.

That’s a mostly good outcome for college athletes, many of whom now earn money from their NIL rights. But the lack of guardrails brings problems for them, too, including the potential for financial exploitation and the emergence of an uneven college sports landscape.

QOSHE - College Sports’ Future Shouldn’t Be Determined in Courts - Adam Minter
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College Sports’ Future Shouldn’t Be Determined in Courts

18 1
03.03.2024

For nearly as long as there have been organized college sports, schools and their boosters have made financial promises to recruit the best athletes. These efforts have been among the worst-kept secrets in America’s athletic industries, and........

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