The first round of the NCAA’s men’s basketball tournament started Thursday. But it won’t be the only college basketball competition worth watching this year. Two weeks ago, organizers of a new tournament planned for the fall at the MGM Arena in Las Vegas indicated they’d offer each participating school up to $2 million in NIL money that must be distributed to current athletes.

The Players Era tournament, as it’s known, isn’t competing against March Madness (not yet, at least). But as college athletics undergoes seismic, money-driven changes, it’s one model for the future. Others, intended to further enrich schools, athletic conferences and media partners, are also emerging.

QOSHE - March Madness as We Know It Faces Extinction - Adam Minter
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March Madness as We Know It Faces Extinction

8 0
21.03.2024

The first round of the NCAA’s men’s basketball tournament started Thursday. But it won’t be the only college basketball competition worth watching this year. Two weeks........

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