A profit warning in the week leading up to Christmas is never a good look. This year’s shock has been provided by Superdry Plc. With just a few shopping days to go until the holiday, investors should be braced for more bad news from other retailers.

Superdry looks particularly vulnerable to the current difficult conditions in Britain’s malls and town centers. It’s struggled to revive its brand after its logo-emblazoned T-shirts and hoodies fell out of favor with fashionistas a decade ago. Where it is still strong is in coats and jackets, and in this line of business, it was hurt by warm weather earlier in the crucial autumn-winter season. Shares in the retailer fell as much as 33% on Tuesday, before recovering slightly.

QOSHE - Retailers Are Up Against the Grinch This Christmas - Andrea Felsted
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Retailers Are Up Against the Grinch This Christmas

10 0
19.12.2023

A profit warning in the week leading up to Christmas is never a good look. This year’s shock has been provided by Superdry Plc. With just a few shopping days to go until the holiday,........

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