Sony Group Corp.’s decision to walk away from a $10 billion Indian media merger will put large advertisers such as Unilever Plc and Procter & Gamble Co. in a bind. To reach the country’s 1.4 billion population they may have no option except to go through a prospective rival.

The Japanese media giant’s local unit has sent a termination letter to Zee Entertainment Enterprises Ltd. What probably sank the deal was the insistence by Punit Goenka, Zee’s chief executive officer, that he should lead the post-merger entity.

QOSHE - Sony Puts India’s Advertisers in a Tight Spot - Andy Mukherjee
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Sony Puts India’s Advertisers in a Tight Spot

6 8
23.01.2024

Sony Group Corp.’s decision to walk away from a $10 billion Indian media merger will put large advertisers such as Unilever Plc and........

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