When Porsche AG sold shares last year, the German sportscar maker hoped to follow in the gilded footsteps of Ferrari NV and achieve a valuation more in line with a luxury-goods company rather than a metal-bashing automaker. Those dreams have begun to fray amid signs that Porsche is susceptible to an economic slowdown after all: The stock has declined around one-third since peaking in May, and now lies below the €82.50 ($90.75) offer price. An already sizable valuation gap to Ferrari has become a chasm.

Ferrari caters to the super-rich — as opposed to the merely affluent like Porsche — and is seen by investors as a safer port in an economic storm. To recover, Porsche must prioritize exclusivity and high sticker prices. Doing so may require it to forgo potential sales.

QOSHE - Porsche’s Race With Ferrari Is Really No Contest - Chris Bryant
menu_open
Columnists Actual . Favourites . Archive
We use cookies to provide some features and experiences in QOSHE

More information  .  Close
Aa Aa Aa
- A +

Porsche’s Race With Ferrari Is Really No Contest

6 0
20.12.2023

When Porsche AG sold shares last year, the German sportscar maker hoped to follow in the gilded footsteps of Ferrari NV and achieve a valuation more in line with a luxury-goods company rather than........

© Bloomberg

Get it on Google Play