The global electric-vehicle market shows signs of fatigue, characterized by ongoing price wars, declining sales and costs that are still too steep for most consumers. At the other end, however, luxury automakers’ embrace of new-energy vehicles has proven to be a boon for high-priced models.

Take Rolls-Royce, the epitome of British upper-class extravagance. Its Spectre, list price $420,0000, is billed as “the world’s first ultra-luxury electric super coupe.” After launching in October 2022, the first models rolled out of the company’s plant in the English countryside in the second half of 2023, helping the storied carmaker sell a record 6,032 cars for the year. Crucially for Rolls-Royce, which tends to attract an older clientele, the all-electric vehicle is luring younger buyers to its elite brand and helped the company secure orders for the next two years.

QOSHE - To Sell an EV, Put a $420,000 Price Tag on It - Tim Culpan
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To Sell an EV, Put a $420,000 Price Tag on It

7 23
14.02.2024

The global electric-vehicle market shows signs of fatigue, characterized by ongoing price wars, declining sales and costs that are still too steep for most consumers. At the other end, however, luxury automakers’ embrace of........

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