This is Bloomberg Opinion Today, an iPhone-toting punter of Bloomberg Opinion’s opinions. On Sundays, we look at the major themes of the week past and how they will define the week ahead. Sign up for the daily newsletter here .

Will she or won’t she? That’s the multimillion-dollar question for this Super Bowl Sunday. You know who “she” is, of course. The “will or won’t” might surprise you: Will Taylor Swift “cry if the Kansas City Chiefs lose to the San Francisco 49ers?” To get a sense of the millions involved, I suppose you could check out BetOnline.ag; I don’t have the heart. It’s not that I bother to decry the commercialization or celebrification of the Big Game or the NFL or big-time sports — I’m not an idiot. (Nor am I simply bitter because my team melted down against the Niners in the Divisional Round.) But to a sports fan, the silly prop bets — on who will win the coin toss or whether the score will be tied at the half or what color Gatorade will get dumped on whom — rankle. It’s like the difference between smugly reading “The Big Short” and discovering your home is wrapped up in a mortgage-backed security.

QOSHE - Super Bowl Gambling Has a Locked-In Loser: Advertisers - Tobin Harshaw
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Super Bowl Gambling Has a Locked-In Loser: Advertisers

9 5
11.02.2024

This is Bloomberg Opinion Today, an iPhone-toting punter of Bloomberg Opinion’s opinions. On Sundays, we look at the major themes of the week past and how they will define the week ahead. Sign up for the daily newsletter here .

Will she or won’t she? That’s........

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