Environmental consciousness is on the rise in America, particularly with millennials and members of Generation Z. Many of us are aware that consumers of these generations embrace environmental concerns and sustainability and expect the companies they do business with to do the same.
Increasingly, this concern also impacts their career choices and the businesses they want to work for. In 2024, the call for small businesses to embrace sustainability will become more urgent and essential.
Deloitte's Gen Z and Millennial Survey reveals that climate change is a major concern for both generations. The report shows that 42% of Generation Z and 39% of millennials have already changed or plan to change jobs or industries due to climate concerns. And half of Generation Z and 46% of millennials are "pushing" their employers to drive change on environmental issues.
So, to attract and retain Gen Z and millennial employees, you should examine your environmental practices to ensure they align with these workers. One way to do this is by aligning with sustainable organizations. Here's how you can identify and join such organizations — and the many benefits of doing so.
Related: How to Build a Socially Responsible Employer Brand (and How It Can Help You Tackle Attrition)
First, search for organizations that align with your business values and sustainability goals. Look for industry-specific associations, chambers of commerce or local groups focusing on sustainable practices.
Several resources are available to help you find and connect with sustainable organizations. Some particularly valuable ones include the Encyclopedia of Associations, SustainableConnections.org and the Green Business Network at Green America, where you can find green businesses to connect with at the National Green Pages.
Once you've identified potential organizations, explore their membership criteria and application process. Be prepared to show your commitment to sustainability when you apply.
Of course, joining a sustainable organization is not just about having a membership card. To be effective, you must actively engage in the community and participate in events, whether online or in person. This can strengthen your connection with like-minded businesses, help you find potential partners and enhance your knowledge and understanding of sustainable practices.
If you're interested, you can take the next step and get certified. Many organizations offer certifications and designations for businesses committed to sustainability. A few to consider:
These designations are a clear signal to consumers, partners and employees that you are committed to sustainable business practices.
Related: How Sustainability is Revolutionizing Branding and Corporate Identity
There are numerous benefits to joining sustainable organizations. One of the primary benefits is the opportunity to connect with other small businesses so you can share ideas, best practices and resources.
Being a member of sustainable organizations underscores your commitment to the cause, making it easier for other businesses, consumers and potential employees seeking sustainable companies to find you and trust your sustainability claims. A commitment to sustainability can enhance your brand image and reputation, increasing customer loyalty.
Other advantages of joining a sustainable organization include:
Related: Are You an Ethical Entrepreneur? Here's How Business Leaders Can Embrace Social and Environmental Responsibilities
The start of a New Year is the perfect time to think about how we can all make a difference in our local, national and global communities. At CorpNet, we're already evaluating how we can make an impact because I believe sustainability is not just a trend but a strategic imperative for small businesses in 2024. It aligns with market demands, regulatory requirements and long-term business success, making it a vital aspect of responsible and forward-thinking entrepreneurship.
Want to Find — and Keep — More Employees in 2024? Focus on Sustainability. Here's How.
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22.12.2023
Environmental consciousness is on the rise in America, particularly with millennials and members of Generation Z. Many of us are aware that consumers of these generations embrace environmental concerns and sustainability and expect the companies they do business with to do the same.
Increasingly, this concern also impacts their career choices and the businesses they want to work for. In 2024, the call for small businesses to embrace sustainability will become more urgent and essential.
Deloitte's Gen Z and Millennial Survey reveals that climate change is a major concern for both generations. The report shows that 42% of Generation Z and 39% of millennials have already changed or plan to change jobs or industries due to climate concerns. And half of Generation Z and 46% of millennials are "pushing" their employers to drive change on environmental issues.
So, to attract and retain Gen Z and millennial employees, you should examine your environmental practices to ensure........
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