Creativity is the driving force behind innovation. Business leaders with creative skills are adept at thinking beyond conventional boundaries, inspiring teams to explore new ideas and approaches. Image: Shutterstock

The fusion of creativity and strategic thinking is no longer a luxury but a necessity. While traditional business skills are crucial for maintaining operations and managing resources, incorporating creative skills into the business mindset can be the key to unlocking innovation, fostering adaptability, and driving overall success. According to a survey by Deloitte, high-growth companies are more likely than their negative-growth peers to allow creativity to flourish.

Adam Collis, professor of practice at Thunderbird School of Global Management and program director of the Sidney Poitier New American Film School at Arizona State University, spoke with us on creativity and innovation in business.

[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]

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Why creativity is important for success in business

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14.02.2024

Creativity is the driving force behind innovation. Business leaders with creative skills are adept at thinking beyond conventional boundaries, inspiring teams to explore new ideas and approaches. Image: Shutterstock

The fusion of creativity and strategic thinking is no longer a........

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