QOSHE - British American Tobacco says its U.S. cigarette brands are worth $32 billion less and it's basically because of Gen Z - Andy Hoffman
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British American Tobacco says its U.S. cigarette brands are worth $32 billion less and it's basically because of Gen Z

20 0
06.12.2023
The maker of Lucky Strikes is taking the non-cash impairment to reflect the diminishing carrying value of the brands over the next 30 years. 

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