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When I first learned that In-N-Out Burger plans to close a profitable restaurant in Oakland, California due to crime, two questions leapt to mind:
My friends, in 2024, I don't think you can go wrong betting that Americans will find a way to focus on things that are divisive.
We saw this on Inc.com's Facebook post about my story, which has more than 11,000 reactions and 4,700 comments as of this writing. And, we also saw it in the news about how the biggest Facebook group for fans of In-N-Out, known as In-N-Out Burger Enthusiasts, reacted.
In short, there were apparently so many divisive political posts about the closing of this one In-N-Out restaurant in Oakland in that Facebook group that the moderators of the 137,000-member group banned anyone else from making posts about it -- and threatened to ban them from the group itself if they didn't obey.
"We won't be allowing any posts that discuss the Oakland [In-N-Out] location," one of the group moderators posted. "Too many people bring politics into the discussion and we are banning members without hesitancy. Read the rules!!"
Now, I don't know that censorship ever really solves anything; sometimes it only encourages more people to talk about the thing that you don't want them to talk about.
In fact, that group post banning more posts got 382 comments before they turned off comments. Then, group members took to other posts in order to comment and complain about the original post.
It's exhausting, isn't it? And yet, we might as well complain about the weather, for all the good it would do to be bothered, even if I can understand people not enjoying watching as every discussions risk turning into a political argument.
"We have found that posting about the closing of [the] Oakland restaurant almost immediately leads right into politics," one of the Facebook group moderators told SFGate in a report on the ban. "So within one day, we as moderators decided to just remove the posts altogether. It's too disruptive."
Of course, we know the background. In-N-Out launched back in 1948, and has built an incredibly loyal following over its 76-year history, as it grew from a single location to a cult favorite, and even expanded a bit beyond its native California.
Truly, we wind up with miles-long lines in some cases when In-N-Out opens a new location. As a California expat myself, it's a ritual for me to try to go at least once when I'm back in the Golden State.
All of which made the idea that In-N-Out would actually close a restaurant, especially one that makes money, impossible to ignore. The fact that it's a Bay Area California location, and in a city that has seen a big increase in the number of robberies and burglaries (even in the parking lot of this particular In-N-Out) only got people more involved.
To be clear, In-N-Out Burger doesn't seem to have any relationship with the In-N-Out Burger Enthusiasts Facebook group, but I reached out to the company for comment in any event. I'll update this post if I hear back.
Meanwhile, as far as I can tell In-N-Out has 399 other locations. Maybe we can turn the discussion to some of them -- and big-time enthustiasts and go back to things like posting photos of mustard art on their In-N-Out burgers.
A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta
Privacy Policy
In-N-Out Burger Fans Are Now Banned From Making This Kind of Facebook Post
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27.01.2024
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When I first learned that In-N-Out Burger plans to close a profitable restaurant in Oakland, California due to crime, two questions leapt to mind:
My friends, in 2024, I don't think you can go wrong betting that Americans will find a way to focus on things that are divisive.
We saw this........
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