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Trailblazing Atlanta-based feminine care company The Honey Pot is entering into a major deal in the hopes of expanding its customer base.

On Tuesday, the company -- a 2022 Inc. Best in Business honoree that makes a diverse set of plant-based products including skin care, lubricants, and feminine hygiene products -- announced a $380 million partnership with Compass Diversified, a Westport, Connecticut-based publicly traded investment and holding company.

"We believe that this partnership will not only enable us to sustain our commitment to innovation and education but will also empower us to continue cultivating a movement rooted in community and self-care," said co-founder Beatrice Dixon in a press release.

Dixon will continue as the CEO and chief innovation officer alongside the company's original 15-person leadership team and existing owners, who will still hold a substantial minority stake in the company.

Dixon officially launched The Honey Pot in 2014 but began experimenting with herbal remedies in 2011, after experiencing a yearlong bout of bacterial vaginosis. For years, she sold her products to friends and family, and landed a deal with Target in 2017. The Honey Pot also secured support from Richelieu Dennis's New Voices Fund, a $100 million fund directed toward businesses owned or managed by women of color.

"Beatrice and her team have done an amazing job building The Honey Pot Co. into a leading feminine care brand that has distinctive category ownership and unique brand positioning," Elias Sabo, CEO of Compass Diversified, said in the press release. "They have a strong leadership team, an efficacious line of products, and a track record of impressive innovation and category disruption. We believe they have tremendous growth opportunities on the horizon."

With this acquisition, which should close next month, Dixon hopes to continue to redefine the narrative around personal care by expanding the company's footprint. Honey Pot products can currently be found online as well as in more than 33,000 stores across the U.S., including Target, Walmart, CVS, and Walgreens.

"My goal while building The Honey Pot has always been to amplify the voices of humans that are often overlooked and quieted; including but not limited to the broader inequities that Black Women founders experience from raising capital to scaling their businesses," Dixon wrote on Instagram about the partnership. "That doesn't stop now -- our ability to serve more underserved humans has just been unlocked."

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The Honey Pot Eyes Ambitious Growth Following $380 Million Acquisition

6 1
17.01.2024

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Trailblazing Atlanta-based feminine care company The Honey Pot is entering into a major deal in the hopes of expanding its customer base.

On Tuesday, the........

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