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Apple's Safari's browser might be getting smarter. AppleInsider reports that the company could be planning to introduce an artificial intelligence tool called Intelligent Search and other tweaks to its browser by the end of the year.

According to the outlet's reporting, Apple engineers are currently testing a tool built on the company's Ajax large language model, or LLM, that will sift through articles to create AI-generated summaries. Apple has generally been seen as lagging behind its Big Tech rivals in AI development, but that may be changing. Last year, The Information reported that Apple is spending millions of dollars a day on in-house AI efforts.

"The exact implementation of this feature remains fuzzy," AppleInsider notes, but Ajax would probably build summaries based around descriptions, explanations, and repeated phrases found in the text. It would likely look like some of the extensions currently on the market, such as those offered for Google's Chrome browser. Services such as OpenAI's Chat-GPT and Perplexity create summaries by synthesizing information pulled from across the internet.

Because the tool is coming from Apple, it's likely to have additional privacy features built in, including potentially processing information on a user's device instead of company servers. The version of Safari included in iOS 17 also included privacy boosts.

Safari is the default web browser on iPhones and Apple computers, and makes up about 18 percent of global search traffic, second only to Google's Chrome, according to Statista. For its part, Google offers an experimental AI feature that outlines key points on a webpage.

Apple also appears to be testing a feature called Web Eraser that could allow users to zap unwanted content such as ads, images, and text from webpages. Those preferences would be remembered even after a user closes a tab or ends a browsing session.

The new features could be announced at Apple's annual developer's conference, WWDC, which begins on June 10--that's typically when Apple teases the forthcoming version of its iOS software. Farther down the line, Apple may introduce an upgraded visual search system in 2025, according to AppleInsider. While an existing feature can currently identify or search for items in the Photos app--users can search for things like "pickup trucks" or "sunsets"--those capabilities could be extended to images in Safari.

Despite these developments, Apple may not be relying solely on in-house developers to add AI to its products. Last week, Bloomberg reported that Apple is in talks with OpenAI about incorporating ChatGPT generative AI features into its operating system for iPhone. Apple is also reportedly in discussions with Google about licensing its Gemini chatbot for iPhones.

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QOSHE - Apple's Safari Browser Could Be Getting an AI Glow Up - Jennifer Conrad
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Apple's Safari Browser Could Be Getting an AI Glow Up

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02.05.2024

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Apple's Safari's browser might be getting smarter. AppleInsider reports that the company could be planning to introduce an artificial intelligence tool called Intelligent Search and other tweaks to its browser by the end of the year.

According to the outlet's reporting, Apple engineers are currently testing a tool built on the........

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