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Stephanie Morimoto was six months into running Asutra, her Chicago-based wellness company, when she received a voicemail from a man claiming to represent "a well-known individual" who wanted to chat about her business. At first, Mori­moto assumed it was spam, but a LinkedIn search proved otherwise. She quickly called him back.

The man on the other end of the line, as it happened, was reaching out on behalf of seven-time Grand Slam tennis champion Venus Williams, who, he said, " 'loves your products and wants to talk to you,' " recalls Morimoto, 46, Asutra's owner and CEO.

That led to a meeting, and a few months later, in the spring of 2019, Williams agreed to join the company as part owner and chief brand officer.

A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta

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QOSHE - After Learning Tennis Great Venus Williams Was Her Company's No. 1 Fan, Stephanie Morimoto Put Her Branding Dreams Into Hyper Drive - Kevin J. Ryan
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After Learning Tennis Great Venus Williams Was Her Company's No. 1 Fan, Stephanie Morimoto Put Her Branding Dreams Into Hyper Drive

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12.12.2023

Becoming a Voice of Choice for Women

5 Crazy Weird Products From 2023

Harry's Handsome Contribution to Men's Mental Health

How This Startup Went Viral on TikTok After Accepting Only Beans as Currency

How to Train Your Brain to Better Accomplish Your 2024 New Year's........

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