Lijo Jose Pellisery’s Malaikottai Vaaliban headlining Mohanlal was hands down the most awaited film of this year. It was peddled to be that big comeback vehicle for Mohanlal, the actor, who was more interested in projecting himself as a bankable star lately. But the film unfortunately opened to mixed reviews. A section of the audience blamed it on the deceptive marketing strategy with a few close associates of Lijo offering tantalizing tidbits about Malaikottai Vaaliban being a plausible mass hero film. Lijo’s associate and filmmaker Tinu Pappachan’s promise of a Mohanlal introduction poised to explode the theatres was an Instagram reel favourite for the longest time. But that assured explosion didn’t exactly translate on screen the way the actor’s frenzied fans envisaged. Understandably they vented their ire on social media and dissed the film. Meanwhile, another section of the audience was quickly forming a different opinion about the film. While conceding that the film was “not everyone’s cup of tea” they thought it was an avant-garde attempt, a fascinating visual treat that didn’t warrant such hate. One can’t recall the last time there were such polarized opinions about a film on social media. But in a way, it further exposed the insular nature of “social media film critics”.

War zone

Considering those who disliked the film had made their opinions (and memes) plain on their timelines, it was time for the Vaaliban lovers to register their protests. Interestingly those who liked the film were more focused on flexing the “intellectual bankruptcy” of those who disliked the film. One user felt “Vaaliban was made by an intelligent filmmaker who used a talented actor and shouldn’t expect a mass film like Empuran.” One can’t miss the condescending inference that “masala films” require only a pea-sized brain to make (or consume). One would think only offbeat filmmakers would be so dismissive of popular films. After all, they never stopped telling the world that it requires less effort and far less intelligence to make “masala potboilers.” While another user mocked the “self-proclaimed film critics” and felt their inability to find layers in the film exposed their limitations. Another ardent Vaaliban fan thought the “same people who admired foreign filmmakers were dismissive of a home-grown genius who tried to break stereotypes.” Some fans were appalled to note the ignorance of Malayali moviegoers considering the film was getting so much appreciation from non-Malayalis. The writing on the wall was that “no one recognized a class film when they saw one.”

That is not to say that the ones who found the film unappetizing were patrons of forbearance. They showed their dissent by making memes on Tinu Pappachan, while some took this opportunity to turn the arena into an ugly Mammootty v/s Mohanlal fan fight. The usual round of Mammootty’s Nanpakal Nerathu Mayakkam v/s Mohanlal’s Malaikottai Vaaliban argument resurfaced, to no avail. There was also this baffling tendency to downgrade another film/hero to appreciate the film/hero you liked. Another user kindly suggested that perhaps their “viewing atmosphere wasn’t conducive enough for them to like the film and also declared that only those who appreciate pure cinema will be able to enjoy Vaaliban.”

The degrading comments and annoyance against the film, one user wrote, had a “context”. They felt a lack of understanding of genres, and certain literary and artistic styles could be a reason for this disproportionate dislike. A lot of posts declared that the film “deserved a better audience and wrote essays on “theatre etiquette”.

All of these point towards the politics of intolerance on social media. The reality is that the purported egalitarian space collapses when such discussions arise. We call out filmmakers for being oversensitive toward criticism. On numerous occasions, they have spoken about the importance of having “informed film critics” and felt one requires “qualification” to pass judgments on a film. But aren’t the audience too following the same partisanship and condescension here? Several users alleged that there was an “organized slandering” happening for the film. Strangely, ‘slandering' (degrading) is a term every filmmaker in this country uses to defend his/her bad cinema.

True, Lijo Jose Pellisery is one of the most revered filmmakers among Malayalam movie aficionados. And he gained a separate fan base when he posted, “No plans to change, no plans to impress” on FB soon after the bleak response to his magnum opus Double Barrel. Here was a filmmaker who was willing to overcome a setback and persist with the kind of films he wanted to do. So it was disheartening to watch him call a press meeting and cry hoarse a day after the release of Malaikottai Vaaliban. He felt his film was being unduly targeted and mocked those who critiqued the slow pacing—"MV was not powered by a Ferrari car’s engine as it is told in a fable style.” Having said that he was at least perceptive enough to dismiss the "not everyone's cup of tea" usage and felt it was an elitist and condescending take on those who didn't like the film.

When it comes to the box office, it has been proven now and again that the magical words are “emotional pull,” and “relatability” to draw in the crowd. Historically Malayalam movie audiences have always rejected bad films at the box office. Even a typical masala potboiler like RDX worked because it appealed to a young crowd excited by the sight of testosterone-fueled men fighting to expand their egos and aggression. And women and children flocked to the theatres as family formed the cornerstone of the narrative. After all, tempers flare when families are dragged in.

Though the audience's unruly behavior in theatres is inexcusable, it is also true that the disruption stems from over-expectations. Or often out of sheer love for an actor or a filmmaker. This writer witnessed how the enthusiastic audience was slighted as the film unfolded, leading to hoots and comments. A similar scenario was witnessed while watching Marakkar: Arabikadalinte Simham. During both instances, the crowd which consisted largely of young men in their 20s and early 30s felt let down by the makers and their favourite actor. Instead of dictating how the audience should behave in a theatre (and audience booing is not a recent phenomenon), perhaps the filmmakers should focus on making good content (cinema), market sensibly, and humbly accept the verdict.

Can there be a more patronizing statement than saying that a film deserves a better audience, simply because it appealed to your senses? Aren’t we in theory shoving our opinions down their throat?

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When Malaikottai Vaaliban exposed the social media politics of intolerance

9 4
01.02.2024

Lijo Jose Pellisery’s Malaikottai Vaaliban headlining Mohanlal was hands down the most awaited film of this year. It was peddled to be that big comeback vehicle for Mohanlal, the actor, who was more interested in projecting himself as a bankable star lately. But the film unfortunately opened to mixed reviews. A section of the audience blamed it on the deceptive marketing strategy with a few close associates of Lijo offering tantalizing tidbits about Malaikottai Vaaliban being a plausible mass hero film. Lijo’s associate and filmmaker Tinu Pappachan’s promise of a Mohanlal introduction poised to explode the theatres was an Instagram reel favourite for the longest time. But that assured explosion didn’t exactly translate on screen the way the actor’s frenzied fans envisaged. Understandably they vented their ire on social media and dissed the film. Meanwhile, another section of the audience was quickly forming a different opinion about the film. While conceding that the film was “not everyone’s cup of tea” they thought it was an avant-garde attempt, a fascinating visual treat that didn’t warrant such hate. One can’t recall the last time there were such polarized opinions about a film on social media. But in a way, it further exposed the insular nature of “social media film critics”.

War zone

Considering those who disliked the film had made their opinions (and memes) plain on their timelines, it was time for the Vaaliban lovers to register their protests. Interestingly those who liked the film were more focused on flexing the “intellectual bankruptcy” of those who disliked the film. One user felt “Vaaliban was made by an intelligent filmmaker who used a talented actor and shouldn’t expect a mass film like Empuran.” One can’t miss the condescending inference........

© Mathrubhumi English


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