Hiring Ronna McDaniel as a contributor angered the network’s contributors, staff, and audience—and with seemingly no upside.

An old journalism axiom says that if everyone’s mad at you, you must be doing something right. Since NBC announced that it had hired Ronna McDaniel, the recently deposed chair of the Republican National Committee, as a paid contributor, everyone’s been mad. NBC executives are sure to be consoling themselves that they’re doing something right. It’s just hard to see what.

On Sunday, Meet the Press host Kristen Welker rightly raked McDaniel over her past election denialism. Chuck Todd, Welker’s predecessor at MTP, then said the network’s bosses owed her an apology for placing her in a tough position—he said he didn’t know whether to take McDaniel’s answers as honest. “There’s a reason why there are a lot of journalists at NBC News uncomfortable with this, because many of our professional dealings with the RNC over the last six years have been met with gaslighting, have been met with character assassination,” Todd said on air.

David A. Graham: Republicans are no longer a political party

Then, on Morning Joe today, the titular Scarborough said, “We weren’t asked our opinion of the hiring, but if we were, we would have strongly objected to it for several reasons.” Co-host Mika Brzezinski said she hoped NBC would reconsider.

If NBC on-air personalities were the only ones who were upset, that wouldn’t mean the McDaniel hire was........

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