It happens all the time on Facebook; if you linger too long over an image or post, the algorithm will serve the same content to you relentlessly. This was the case with the Dull Men’s Club, a public group with more than 1 million members that slowed my scrolling down when it popped up during the Christmas holidays.

The female unit: There’s never a dull moment in the Dull Women’s Club.Credit: Marija Ercecgovac, The Sydney Morning Herald

After the group piqued my interest, my feed turned into a steady stream of “safe excitement”. A post about a whiteboard being given away at work. Someone’s medium-sized coin collection. A detailed explanation of palynology, the identification and study of pollen grains.

The author, Clea Jones’ Facebook post to the Dull Women’s Club.Credit: Facebook

After a little research, I found the Dull Men’s Club website, which explains that the group “Celebrates the Ordinary”. It isn’t a movement – because dull men prefer to stay put. Oh, and their favourite colour is grey.

Then, a few days ago, joy of joys, a Dull Women’s Club surfaced in my feed. Formed in December, the group already had about 580,000 members the last time I looked. There is another “club” that goes by the same name, a private group with a skin-coloured bra as its cover image.

From the Dull Women’s Club Facebook page.Credit: Facebook

The first post I read was from Charlotte in Adelaide (Australia’s dullest city, according to her). She wrote: “I’ve had two major life events in the last 6 months. I bought a new mattress, one of those ones that comes in a box. I also switched to almond milk in my store-bought coffees.”

Dull women highlight achievements such as having the same job for 32 years, and they post blurry, make-up-free selfies. Charlotte delivers the groundbreaking statement: “My favourite day of the week is payday, my budget stays the same every week but I re-do it anyways.”

It’s so curiously uplifting.

QOSHE - The Dull Women’s Club – the most exciting thing since men thought of it - Clea Jones
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The Dull Women’s Club – the most exciting thing since men thought of it

13 6
27.03.2024

It happens all the time on Facebook; if you linger too long over an image or post, the algorithm will serve the same content to you relentlessly. This was the case with the Dull Men’s Club, a public group with more than 1 million members that slowed my scrolling down when it popped up during the Christmas holidays.

The female unit: There’s never a dull moment in the Dull Women’s Club.Credit: Marija Ercecgovac, The Sydney Morning Herald

After the group piqued my interest, my........

© The Sydney Morning Herald


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