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Bill Birchard

Bill Birchard

Psychology Today

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Five Winning Plays to Say It With Style

Hook people with diction, sensations, sound, repetition, and analogy.

05.04.2024 10

Psychology Today

Bill Birchard

Win People Over With Genuine Style in Your Writing

Engaging elements of style display novelty, elicit emotion, and prompt insight.

14.03.2024 6

Psychology Today

Bill Birchard

The Seductive Sway of Sound: Your Patter Matters

Want an easy way to sweeten what you say? Produce a parade of similar sounds.

18.01.2024 9

Psychology Today

Bill Birchard

Want to Hear Your Muse? Her Secrets Engage

Words not flowing? 8 questions to surface your inner eloquence.

20.11.2023 8

Psychology Today

Bill Birchard

Want to Change Minds? Frame Your Message with Metaphor

A metaphorical picture is worth a thousand facts.

13.11.2023 8

Psychology Today

Bill Birchard

Flashes of Personality Reward Readers

Be sure to reveal your ethos in your writing.

30.10.2023 10

Psychology Today

Bill Birchard

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