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Emily Reynolds BerghEntrepreneur |
You're at your desk. It's the last place you want to be right now, amid a crazy-busy week, with hundreds of unopened emails in your inbox and a...
It's a story as old as time. Two people marry. They decide to go into business together because, hey, why not? They're already each other's best...
In this on-screen world we all share, the surest way to get your business noticed is through all the various media channels people see on their...
Part of running a business is learning what makes you run. Some business owners are focused on productivity, profits or personnel. Some prioritize...
Do you know when you've "arrived" these days? When you're on a podcast, either as the host or a guest! I may be exaggerating just a little, but a good...
"Stay in your lane." We hear it all the time now — in our professional lives, in our personal lives, in our relationships. It's a turn of phrase...
Now that my children are getting older, I find myself meeting their needs less at home and more outside the home — more specifically, instead of...
When I started out as a marketer of both people and places, I'd learn as much as I could about my clients and then create collateral that presented...
At lunch with a potential client recently, he said something interesting: "Every mistake that is made in my company is ultimately my fault, and yet...
Like most things in life, being both an entrepreneur and a parent is a delicate balancing act. It would be wonderful if the demands of business and...
The world of entrepreneurship is more fast-paced than ever. In my case, I spearhead my own PR agency, run a household of five kids and serve on...
Let's clarify something right from the start: crafting your brand and promoting your brand are two distinct functions. The first is a wholly creative...
In the dynamic world of entrepreneurship, client relationships are the lifeblood of success, especially at a small firm like mine. However, not every...
I've been in PR for a long time now, and in that span, I've seen many things change. The magazines I used to write for are now virtually all online....
Over the last 15 years or so that I've been running my PR business, a lot has changed in the U.S. political and socioeconomic landscape. But what...
More and more businesses are recognizing the value of public relations to put them — and keep them — on the map of today's highly competitive,...
I don't know about you, but "over" is the most-used prefix in my lexicon these days. More often than not, I'm overworked, overwhelmed, overtired and...
It's kind of strange to be the proprietor of my own PR and marketing firm, advising other business owners on how they may be able to avoid hiring...
In my world of all things public relations, "pitch" is the MVP of my lexicon. As a verb, "pitch" lies at the core of my business: it's what my team...
I haven't been shy about what a flawed boss I've been as I've slowly and painstakingly learned how to run my own PR firm over the last 15 years. At...
I grew up slinging dishes and, at one point, was a server at the coolest Mexican restaurant in town. Anyone who was or is a server knows that the...
The ideal of treating all your employees equally doesn't always lead to optimal outcomes. Instead, cater your management style to individual...
I've been in public relations for over 15 years, and in that time, it feels like I've seen and heard it all. But what I hear the most — what drives...
I can't tell you how often I'm asked, "How do you do it all?" The minute someone finds out that my husband and I are raising five (count them, five)...
As I sit in my home office atop a mountain in Upstate New York, I realize there were no mistakes in growing my business — just a lot of missteps...
We've all had that boss, the one who makes work life so much harder than it needs to be. We all swear we'd never do the same if we were in charge,...
As a 15-year publicist, I can tell you that simplistic, feel-good adages don't always hold true. Not all press is good press; in fact, in our current...
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