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Jaxon Parrott

Jaxon Parrott

Entrepreneur

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We Are in an AI Arms Race. Here's How We Can Beat AI Bots and Fraud.

As artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers who benefit. Fraudsters also exploit AI to...

yesterday 5

Entrepreneur

Jaxon Parrott

How to Actually Get Returns in Your Marketing Efforts

In today's complex B2B marketing landscape, achieving a robust return on investment (ROI) requires a strategic approach combining channels, messaging...

23.04.2024 10

Entrepreneur

Jaxon Parrott

Top Brands Are Flocking to Newsletter Advertising — Here Are 11 Reasons Why You Should Do the Same.

In the digital marketing realm, a noticeable shift is happening: B2B brands are increasingly gravitating towards advertising in newsletters. This...

15.04.2024 6

Entrepreneur

Jaxon Parrott

6 Ways to Pioneer Creative Content with AI the Right Way

Creative marketing teams integrating AI into their content production process face a unique set of challenges, especially regarding audience and...

08.04.2024 20

Entrepreneur

Jaxon Parrott

Beware the Duplicity of OpenAI — 4 Strategies to Safeguard Your Brand in the Age of AI

It's ironic that OpenAI would be the victim of its own success, as a recent piece of investigative journalism produced by TechCrunch found the...

01.04.2024 6

Entrepreneur

Jaxon Parrott

Traditional Ads Are Annoying — These 4 Megatrends Will Change Marketing in 2024

Every marketing professional today knows the rules of the game are shifting at the breakneck speed of technological innovation, making it harder to...

01.03.2024 9

Entrepreneur

Jaxon Parrott

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