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Lena Grundhoefer

Lena Grundhoefer

Entrepreneur

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5 Ways to Maximize Your Returns at Live Conferences

Conferences are among the most important marketing avenues for my consultancy, and I'm not alone. The global live event industry (which includes live...

12.04.2024 6

Entrepreneur

Lena Grundhoefer

AI May Not Take Your Job, But Someone Using AI Likely Will — Here's Why.

Artificial intelligence is changing the way marketing and PR agencies are run. Research shows that 68% of public relations professionals use AI, 68%...

23.02.2024 4

Entrepreneur

Lena Grundhoefer

How to Own Your Online Narrative — Even When the Internet Owns You

We must be mindful of what we post online, with 60% of companies admitting they look to social media as a method of vetting potential job candidates,...

25.01.2024 5

Entrepreneur

Lena Grundhoefer

Navigating Beyond Vanity Metrics — Do Followers, Likes and Comments on Social Media Really Matter?

Social media is filled with vanity metrics to the point that they are often used to quantify the success of any particular campaign. From follower...

12.12.2023 4

Entrepreneur

Lena Grundhoefer

What Will It Take to Build a Truly Ethical AI? These 3 Tips Can Help.

Ethical artificial intelligence is trending this year, and thanks to editorials like a16z's techno-optimist manifesto, every company, big and small,...

07.11.2023 7

Entrepreneur

Lena Grundhoefer

Move Over Boomers and Millennials — Here's How Gen Alpha's Top Entrepreneurs Are Printing Money

Youth culture is always important for staying in the zeitgeist, and Generation Alpha (those born between 2010 and 2025) is well on its way to creating...

05.10.2023 3

Entrepreneur

Lena Grundhoefer

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