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Lena GrundhoeferEntrepreneur |
Conferences are among the most important marketing avenues for my consultancy, and I'm not alone. The global live event industry (which includes live...
Artificial intelligence is changing the way marketing and PR agencies are run. Research shows that 68% of public relations professionals use AI, 68%...
We must be mindful of what we post online, with 60% of companies admitting they look to social media as a method of vetting potential job candidates,...
Social media is filled with vanity metrics to the point that they are often used to quantify the success of any particular campaign. From follower...
Ethical artificial intelligence is trending this year, and thanks to editorials like a16z's techno-optimist manifesto, every company, big and small,...
Youth culture is always important for staying in the zeitgeist, and Generation Alpha (those born between 2010 and 2025) is well on its way to creating...