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Liz Brody

Liz Brody

Entrepreneur

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The Brand Whiz Behind Sun Bum Is Famous For Making Boring Products Fun. Then, This One Stumped Him.

In 2021, when Tom Rinks was asked to rebrand an oral care company, he had a few thoughts: The name sucked, for one. The market looked impenetrable....

28.03.2024 10

Entrepreneur

Liz Brody

She 'Reverse-Engineered' Her First Company's Failure Into a Sober-Curious Brand Making $25 Million a Year

When Shizu Okusa decided to start a new business, she knew where to find the best guidance. "I wanted to reverse engineer everything I did wrong in my...

14.03.2024 10

Entrepreneur

Liz Brody

This Couple Ignored the Common Wisdom of the Jewelry Industry, And Started Making $100 Million a Year

Aditi and Ankur Daga had a daring idea for the jewelry industry: to own the online market for colored gemstones. Yes, De Beers had sold the culture on...

18.01.2024 6

Entrepreneur

Liz Brody

Should You Hire An AI Consultant? Here's When It's the Right Move, and When It's Not.

As generative AI rose in prominence this year, Jayesh Gadewar had a thought: We can use this to leapfrog our competitors. He's the cofounder of Scrut...

14.11.2023 30

Entrepreneur

Liz Brody

Its First Year, This Startup Struggled to Get 75 Clients. Five Years Later, They Have 18,000. Here's How They Did It.

A great business idea is worth nothing, until you can find paying customers. But how? Here's a start: Think like the founders of Facet. It's an online...

25.09.2023 3

Entrepreneur

Liz Brody

This Startup Is Reinventing the Yellow School Bus. Here's Its Playbook for Winning Over the Hardest Customers (Like Public Schools).

How do you drive a big yellow school bus with 70 kids goofing around in the back every day? "You just gotta tune out the noise," shrugs Marllury...

19.09.2023 2

Entrepreneur

Liz Brody

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