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Nicola Merrifield

Nicola Merrifield

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How big a problem is brands pitching for free ideas?

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14.05.2024 40

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Nicola Merrifield

Monzo chief marketer: Brands’ ‘obsession’ with pitching to get free ideas is ‘wrong’

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16.04.2024 40

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Nicola Merrifield

Sarah Baumann exits The Wild after one year as MD

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11.03.2024 10

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Nicola Merrifield

Virgin Atlantic chief marketer: 'Show me the impact of the work. A nice piece of film isn’t enough.'

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07.02.2024 10

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Nicola Merrifield

Doing ‘a Barbie’ might be hard, but adland needs to turn the tide on lacklustre brand growth

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01.02.2024 10

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Nicola Merrifield

VML appoints UK CSO as Anna Vogt changes roles

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09.01.2024 4

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Nicola Merrifield

Campaign’s most-read Knowledge articles of 2023 – workforce

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13.12.2023 10

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Nicola Merrifield

Panadol chief marketer: 'Decent spend with agency partners attracts the best talent.'

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06.12.2023 10

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Nicola Merrifield

Campaign 40 Over 40 awards 2024 opens for entries

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23.11.2023 30

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Nicola Merrifield

AI’s greatest gift to creativity should be time – in theory

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14.11.2023 10

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Nicola Merrifield

Rightmove chief marketer: Pitching with the CEO, agency-driven brand strategy and ‘unfair’ perceptions of marketers

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09.11.2023 4

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Nicola Merrifield

AI used for ideas and copywriting by half of marketers globally

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01.11.2023 4

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Nicola Merrifield

Michael Lee: 'The idea of a big, TV-driven brand campaign is getting harder and harder to deliver'

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31.10.2023 9

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Nicola Merrifield

The Marketing Society Brand of the Year 2023: the shortlist

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31.10.2023 3

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Nicola Merrifield

Campaign’s Power 100 revealed with rise in long-standing entrants

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30.10.2023 5

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Nicola Merrifield

The Marketing Society Inspirational Marketing Leader 2023: shortlist unveiled

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26.10.2023 4

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Nicola Merrifield

Three in five brands that in-house expanded teams this year

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26.10.2023 4

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Nicola Merrifield

Reducing bonuses to fund pay rises would bring career certainty

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04.10.2023 4

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Nicola Merrifield

Bonuses in agencies: who is getting them, how much and why

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27.09.2023 3

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Nicola Merrifield

Agencies reveal staff bonus payments

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27.09.2023 2

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Nicola Merrifield

Yorkshire Tea chief marketer: Respect between agencies, cutting media spend and FMCG fears over own-label

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19.09.2023 4

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Nicola Merrifield

Campaign Best Places to Work 2024 opens for entries

Campaign is on the lookout for the UK’s best workplaces within the media, agency, adtech and marketing sectors. The annual Best Places to Work...

07.09.2023 2

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Nicola Merrifield

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