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Rory Sutherland

Rory Sutherland

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How to solve ‘range anxiety’

In ‘The Adventure of Silver Blaze’, Sherlock Holmes mentions ‘the curious incident of the dog in the night-time’. ‘But the dog did nothing...

09.05.2024 50

The Spectator

Rory Sutherland

The Wiki Man / Louis XIV would envy your life

Some things in life acquire an outsize popularity which defies all common sense. The outlandish appeal of such things cannot be explained except by...

28.04.2024 10

The Spectator

Rory Sutherland

The Wiki Man / There are three sides to every story

The psychologist Daniel Kahneman, who died last month aged 90, was perhaps most famous for his dictum that: ‘Nothing in life is as important as you...

11.04.2024 9

The Spectator

Rory Sutherland

The Wiki Man / The case for driverless cars

I can’t remember the name of the comedian, but he had a wonderful ambition, one which will sadly now never be realised. He wanted to interview Neil...

28.03.2024 6

The Spectator

Rory Sutherland

The problem with self-checkout tills

Our national malaise arises in part from the poor state of many of Britain’s private services. No, not a misprint. I mean private services. Many on...

29.02.2024 9

The Spectator

Rory Sutherland

The Wiki Man / A miracle has happened in Britain’s pharmacies

A small miracle happened in politics recently. Someone had a good idea, and then enacted it really quickly. I popped into my local chemist’s last...

20.02.2024 9

The Spectator

Rory Sutherland

The Wiki Man / Why are bosses so suspicious of remote working? 

The swimmer Michael Phelps is the most decorated Olympian of all time, with 28 medals, 23 of them gold. He is a former world record holder in the 200m...

04.02.2024 10

The Spectator

Rory Sutherland

The insanity of banning vape flavours

Nicotine may have some deleterious and costly health effects, but so do winter sports, mountaineering, motorcycling and many other activities we leave...

01.02.2024 8

The Spectator

Rory Sutherland

The Wiki Man / The lesson AI must learn from nature

What’s the difference between a café and a restaurant? It’s not as simple as it seems. Yes, the food at a restaurant will be fancier and more...

18.01.2024 4

The Spectator

Rory Sutherland

The Wiki Man / The box-tickers shall inherit the Earth

Back in the late 1960s, a Welsh surgeon was returning home late, fell asleep at the wheel and fatally crashed into a tree. My aunt, a doctor, remarked...

04.01.2024 5

The Spectator

Rory Sutherland

Wiki man / Kitchen renovations are a zero-sum game

Writing a few weeks ago in The Spectator, Toby Young slightly begrudged his wife’s decision to install a new kitchen in the Acton home they have...

14.12.2023 10

The Spectator

Rory Sutherland

The Wiki Man / We need to talk about cannabis

Before we celebrate the ban on tobacco sales to people below a certain age, we need to consider what habits might take its place. And it might not...

21.11.2023 20

The Spectator

Rory Sutherland

The Wiki Man / The beauty of mid-range products

Once or twice, when on a crowded overnight flight, I have taken a sneaky stroll through the different cabins for the purpose of comparison. My...

05.11.2023 10

The Spectator

Rory Sutherland

The Wiki Man / Are we asking the wrong questions about HS2?

I am not sure there was much else Rishi could have done to salvage HS2. But I come bearing good news. There is no reason why HS2 cannot still be a...

23.10.2023 5

The Spectator

Rory Sutherland

The Wiki Man / Is there such a thing as too much empathy? 

Back in the 1970s, a less politically correct age, there was a standby formula for television advertising known as 2Cs in a K, which would feature two...

05.10.2023 4

The Spectator

Rory Sutherland

Why we hate surge pricing – but love happy hour

A Dominican and a Jesuit were chain smokers. Both were eager to be allowed to smoke while performing their devotions, but needed to gain permission...

28.09.2023 7

The Spectator

Rory Sutherland

The Wiki Man / Why driving above the speed limit is a mug’s game 

Imagine you are choosing between two proposed road-improvement plans, but have the budget for only one. Both of the roads mooted for improvement are...

21.09.2023 6

The Spectator

Rory Sutherland

The Wiki Man / What a full English breakfast can tell us about the state of the NHS

Among devotees of the full English breakfast, few things polarise more than the inclusion of baked beans. Some people are unrepentant berfs (beans...

07.09.2023 9

The Spectator

Rory Sutherland

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