QOSHE - Meet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with LucasFilm—‘It’s creative, but it's somebody else's creativity’ - Sasha Rogelberg
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Meet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with LucasFilm—‘It’s creative, but it's somebody else's creativity’

10 1
10.03.2024
In a crowded market, attaching a brand to a successful franchise is a clever strategy—if you can do it legally, a law professor told Fortune.

© Fortune


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